Shelby Friesen
CEO
As a kid Shelby was shipped off every summer to work with his uncles. This was the beginning of his mastery of the metal trades and his talent for making you laugh until you cry...He spent the beginning of his career helping build custom $15-35m homes in Whistler, BC. Everything from structural steel to high end floating staircases. working as a boiler maker before starting RYD Motorsports where his love for machines and design skill and attention-to-detail garnered national attention.A mix of partying, crappy food, lots of sugar, and the normalization of an unhealthy lifestyle combusted into severe anxiety and depression.Shelby was bed-ridden for months and couldn’t work for almost 2 years.At first he thought he could walk into a doctor and get fixed up with a pill. But This was the opening of his Pandoras box when it came to understanding himself and society around us. His journey led him to nutrition, fitness, and breathwork which finally allowed him to get back to building an amazing life and businesses.These days you can find Shelby out for a run, crushing smoothies, spending time with his loved ones, playing around in excavators, and trying to finish his pilots license so he can roam free!Shelby swears if the aliens don’t come to take him home he will solve anti-gravity and build a ship of his own.

